Fashion · GOLDEN HOUR Era
BRMUD — ATEEZ CLEANZ Special Edition
BRMUD named ATEEZ global models for its "ATEEZ CLEANZ Special Edition" launch.
Korean skincare brand BRMUD named ATEEZ (all eight members, including Seonghwa) as its global models, launching the "ATEEZ CLEANZ Special Edition" set — three mud-care essentials paired with an exclusive ATEEZ photocard set — in July 2025, confirmed by BRMUD's own official channels in the US and Japan.
Official Sources
- BRMUD US Official — 'BRMUD = ATEEZ: CLEANZ Special Edition that Redefines Skincare' (opens in a new tab)
- BRMUD Japan Official X — BRMUD × ATEEZ Collaboration Reveal (opens in a new tab)
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Era Context
GOLDEN HOUR Era · 2024 – Present
The current chapter. Continued global touring, expanded solo visibility in fashion and media, and an evolving artistic voice — documented here as it unfolds.