Fashion · GOLDEN HOUR Era
Isabel Marant — Spring-Summer 2025 Campaign (Seonghwa)
Seonghwa starred alongside Kate Moss in Isabel Marant's Spring/Summer 2025 Paris campaign.
Seonghwa appeared alongside supermodel Kate Moss in Isabel Marant's Spring/Summer 2025 advertising campaign, photographed in Paris. The campaign brought together two figures from different generations of fashion and popular culture, pairing Moss's long-established modelling career with Seonghwa's presence as a K-pop artist.
The campaign presented Seonghwa within Isabel Marant's contemporary Parisian fashion world, marking his appearance in the house's Spring/Summer 2025 advertising imagery.
Official Sources
- Isabel Marant Official — Campaign, Isabel Marant Spring-Summer 2025 (Journal) (opens in a new tab)
- Isabel Marant Official Instagram — [📷] "Isabel Marant is thrilled to announce that K-pop star Seonghwa from ATEEZ..." (Campaign Announcement) (opens in a new tab)
- Isabel Marant Official Instagram — [📷] "A new energy for spring... Marant Homme worn by K-pop sensation" Seonghwa (opens in a new tab)
- Isabel Marant Official Instagram — [📷] "Bright patterns on a dark silhouette" — Seonghwa in the embroidered shirt (opens in a new tab)
- Isabel Marant Official Instagram — [🎬] "New Marant Homme looks with a striking vibe" — Seonghwa (opens in a new tab)
- Isabel Marant Official YouTube — 'New Marant Homme looks with a striking vibe' (same clip, cross-posted) (opens in a new tab)
- ATEEZ Official YouTube — SEONGHWA in ISABEL MARANT Spring-Summer 2025 (opens in a new tab)
- Isabel Marant Official YouTube — 'Spring-Summer 2025 Campaign | ISABEL MARANT' (opens in a new tab)
- Dispatch — "[현장포토] '여심이 설렌다'...성화, 하트 시그널" ("Girls' Hearts Flutter"...Seonghwa, Heart Signal, departing for the Isabel Marant Paris shoot) (opens in a new tab)
- Dispatch — "[현장포토] '이 남자의 시크'...성화, 분위기 남신" ("This Man's Chic"...Seonghwa, Atmospheric God, departing for the Isabel Marant Paris shoot) (opens in a new tab)
- Dispatch — "[현장포토] '믿을 수 없어'...성화, 인간 조각상" ("Unbelievable"...Seonghwa, Human Sculpture, departing for the Isabel Marant Paris shoot) (opens in a new tab)
- Dispatch — "[현장포토] '두근두근, 설렘'…성화, 조각의 하트" ("Heart Racing, Excitement"…Seonghwa, Sculpted Heart, departing for Paris) (opens in a new tab)
- Dispatch — "[현장포토] '애교는 못 참지'…성화, 해맑은 토끼" ("Can't Resist the Aegyo"…Seonghwa, Bright Rabbit, departing for Paris) (opens in a new tab)
- Dispatch — "[현장포토] '클래스가 다르다'…성화, 톱모델 런웨이" ("A Different Class"…Seonghwa, Top-Model Runway, departing for Paris) (opens in a new tab)
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Era Context
GOLDEN HOUR Era · 2024 – Present
The current chapter. Continued global touring, expanded solo visibility in fashion and media, and an evolving artistic voice — documented here as it unfolds.