Fashion · THE WORLD Era
NACIFIC — Brand Ambassador Announcement
NACIFIC named ATEEZ its new brand ambassadors.
Korean skincare brand NACIFIC announced ATEEZ (all eight members, including Seonghwa) as its new brand ambassadors, with the announcement posted by NACIFIC's own regional official account on January 4, 2024, and the group's first campaign photos following on January 8–9.
Official Sources
- NACIFIC Indonesia Official Instagram — 'NACIFIC X ATEEZ, our new ambassador' (opens in a new tab)
- NACIFIC OFFICIAL (GLOBAL) X — ATEEZ Photocard & Office ID Set (opens in a new tab)
Photography, video, and audio remain the property of their respective rights holders.
Era Context
THE WORLD Era · 2022 – 2024
A more deliberate, cinematic phase of the group's discography. Seonghwa takes on a more visible presence across performances, interviews, and the group's expanding content, reflecting ATEEZ's growing international profile.
Related Entries
NACIFIC — 'Flowering Day with SEONGHWA'
As part of its ongoing ambassador partnership with ATEEZ, NACIFIC's own official Korean account (@KrNacific) posted a dedicated individual spotlight on Seonghwa, "Flowering Day with SEONGHWA," on January 8, 2024.
NACIFIC — 'Shake Shake' Dance Challenge (Seonghwa, Yunho)
Seonghwa and Yunho paired up for a "Shake Shake" dance-challenge clip promoting NACIFIC's serum, part of the brand's "#ATEEZIFICHALLENGE" series, posted directly on NACIFIC's own official YouTube channel May 27, 2024.