'The Silent Soul' — Limited Collaboration Sunglasses (Hongjoong, Seonghwa)

Hongjoong and Seonghwa modeled The Silent Soul's limited-edition "AT SQUARE" sunglasses collaboration.

Japanese eyewear brand "The Silent Soul" named Hongjoong and Seonghwa as models for a limited-edition collaboration sunglasses line ("AT SQUARE"), with pre-orders opening July 28, 2025. ATEEZ's own official Japan site directly confirms the pairing, explicitly stating the sunglasses are "worn by HONGJOONG and SEONGHWA" (HONGJOONG、SEONGHWAが着用する), and lists purchase perks including a signing-event lottery, an exclusive lookbook, and photocards. A follow-up official post (September 8, 2025, updated October 20) confirmed venue sales at the group's 2025 World Tour Japan dates (Saitama, Nagoya, Kobe), again naming both members directly. The Silent Soul's own official Instagram account posted a run of campaign content across the pre-order window — July 22, 24, and 27, 2025 — directly confirming the brand's own promotion of the pairing.

Official Sources

• ATEEZ JAPAN Official Site — News: 'The Silent Soul' Collaboration Sunglasses Pre-Order Opens, Worn by HONGJOONG & SEONGHWA (opens in a new tab)Visit original ↗
• The Silent Soul Official Instagram — Campaign Post (Jul 22, 2025) (opens in a new tab)Visit original ↗
• The Silent Soul Official Instagram — Campaign Post (Jul 24, 2025) (opens in a new tab)Visit original ↗
• The Silent Soul Official Instagram — Campaign Post (Jul 27, 2025) (opens in a new tab)Visit original ↗

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Era Context

GOLDEN HOUR Era · 2024 – Present

The current chapter. Continued global touring, expanded solo visibility in fashion and media, and an evolving artistic voice — documented here as it unfolds.