Fashion · GOLDEN HOUR Era
The Shilla Duty Free — Brand Ambassador
ATEEZ named The Shilla Duty Free's brand ambassadors.
ATEEZ (all eight members, including Seonghwa) was widely reported by Korean press (Herald Corp, Starnews, and others) as named The Shilla Duty Free's new promotional models/brand ambassadors on November 12, 2025, accompanied by a group photoshoot. The partnership was directly confirmed through content that followed on The Shilla Duty Free's own official YouTube channel, starting with a "What's In My Luggage" teaser (Feb 13, 2026) and a four-episode series pairing up members (Hongjoong & Wooyoung, Yunho & Yeosang, Jongho & Mingi, San & Seonghwa).
Official Sources
Photography, video, and audio remain the property of their respective rights holders.
Era Context
GOLDEN HOUR Era · 2024 – Present
The current chapter. Continued global touring, expanded solo visibility in fashion and media, and an evolving artistic voice — documented here as it unfolds.