Social Media · GOLDEN HOUR Era
Appointed Jinju City Public Relations Ambassador
Seonghwa appointed as Jinju City's public relations ambassador.
Seonghwa was appointed as an official public relations ambassador for Jinju, his hometown in South Gyeongsang Province, at a ceremony held December 19, 2025, selected for his local ties and global profile as an artist.
The ceremony took place at 1 p.m. at the Jinju Silk Museum, where he received his appointment plaque, read a commemorative letter as ambassador, and answered fan questions in a short Q&A.
Official Sources
- Jinju City Official Naver Blog (opens in a new tab)
- Jinju City Official Instagram (@jinjucity) — 'NEW #진주시홍보대사' ambassador appointment ceremony reel (opens in a new tab)
- Jinju Culture & Tourism Foundation Instagram (@jjctf_) — 'Seonghwa officially appointed Jinju ambassador' ceremony report (opens in a new tab)
Photography, video, and audio remain the property of their respective rights holders.
Era Context
GOLDEN HOUR Era · 2024 – Present
The current chapter. Continued global touring, expanded solo visibility in fashion and media, and an evolving artistic voice — documented here as it unfolds.
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