Fashion · THE WORLD Era
MERNEL — Global Ambassador Announcement
MERNEL named ATEEZ its new global ambassadors.
Korean skincare brand MERNEL announced ATEEZ (all eight members, including Seonghwa) as its new global ambassadors on July 14, 2022, confirmed by MERNEL's own official YouTube channel. The group promoted the brand across multiple international markets.
Official Sources
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Era Context
THE WORLD Era · 2022 – 2024
A more deliberate, cinematic phase of the group's discography. Seonghwa takes on a more visible presence across performances, interviews, and the group's expanding content, reflecting ATEEZ's growing international profile.