Fashion · THE WORLD Era
ROHTO UV — Brand Ambassador Campaign (ATEEZ, incl. Seonghwa)
ATEEZ named PR ambassadors for Rohto Pharmaceutical's "Rohto UV" sunscreen line.
All eight ATEEZ members, Seonghwa included, were named PR ambassadors for Rohto Pharmaceutical's "Rohto UV" sunscreen line in Japan. A 15-second TV commercial, "UV Positive Revolution," began airing nationwide on March 25, 2024, alongside a web movie of the group dancing to their song "NOT OKAY" in lab coats at a mock sunscreen laboratory; the campaign later extended to advertising displays at Shibuya Station in June 2024.
Official Sources
- ATEEZ Japan Official X (@ATEEZofficialjp) — [📢] Rohto UV Project Ambassador appointment announcement (opens in a new tab)
- Kstyle — ATEEZ named PR characters for Rohto Pharmaceutical's 'Rohto UV Campaign,' new CM airing from March 25 (opens in a new tab)
- Music Natalie (natalie.mu) — ATEEZ in white lab coats for the Rohto Pharmaceutical CM, with photos and video (opens in a new tab)
Photography, video, and audio remain the property of their respective rights holders.
Era Context
THE WORLD Era · 2022 – 2024
A more deliberate, cinematic phase of the group's discography. Seonghwa takes on a more visible presence across performances, interviews, and the group's expanding content, reflecting ATEEZ's growing international profile.