Fashion · GOLDEN HOUR Era
Seonghwa — SONGZIO 2025 Winter Campaign
Seonghwa fronts SONGZIO's 2025 Winter Campaign as the brand's Men's Ambassador, rolled out across a run of posts on SONGZIO's own Instagram from October 4 through 7, 2025.
The Winter 2025 collection reimagines Baroque influences through SONGZIO's distinctive avant-garde approach — dramatic, oversized silhouettes reshaped through layered construction, unusual cuts, patchwork, and unfinished details. Drawing from the brand's Eastern roots, it combines fluid draping and asymmetry with more structured tailoring. Inspired in part by Velázquez, the overall mood is restrained and introspective, with garments designed to create a sense of mystery through layers, volume, and the way they reveal and conceal the body.
Official Sources
- SONGZIO Official Instagram (@songzio_official) — Songzio's 2025 Winter Campaign featuring Men's Ambassador @_starhwa_ (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — Songzio's 2025 Winter Campaign featuring Men's Ambassador @_starhwa_ (companion post) (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — Songzio's 2025 Winter Campaign featuring Men's Ambassador @_starhwa_ (companion post) (opens in a new tab)
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Era Context
GOLDEN HOUR Era · 2024 – Present
The current chapter. Continued global touring, expanded solo visibility in fashion and media, and an evolving artistic voice — documented here as it unfolds.