Fashion · GOLDEN HOUR Era
SONGZIO — Global Ambassador Announcement
Seonghwa named SONGZIO's Global Ambassador, fronting its 2025 FW "Piccadill" campaign.
Seonghwa fronted SONGZIO's 2025 Fall/Winter "Piccadill" campaign, with his involvement confirmed by two official SONGZIO Instagram posts: a January 29, 2025 post from his appearance at the brand's Paris flagship during Paris Men's Fashion Week, and an August 1, 2025 campaign post for Dazed Korea. Both posts tag Seonghwa and include the campaign's creative credits.
Press coverage, including PAP Magazine on July 22, 2025, later described Seonghwa as SONGZIO's "Global Ambassador."
Official Sources
- SONGZIO Official Instagram — 25 Autumn Winter Campaign 'Piccadill' with Seonghwa for Dazed Korea (opens in a new tab)
- SONGZIO Official Instagram — Seonghwa at Songzio's Paris Flagship Store (25AW 'Piccadill') (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — Songzio's 25 Autumn Winter Campaign featuring Seonghwa, New Global Ambassador (July 20, 2025) (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — 25 Autumn Winter Campaign featuring Seonghwa (July 20, 2025, companion reel) (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — 25 Autumn Winter Campaign featuring Seonghwa (July 20, 2025, companion reel) (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — 25 Autumn Winter Campaign featuring Seonghwa (July 22, 2025) (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — 25 Autumn Winter Campaign featuring Seonghwa (July 24, 2025) (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — 25 Autumn Winter Campaign featuring Seonghwa (July 26, 2025) (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — 25 Autumn Winter Campaign (July 28, 2025) (opens in a new tab)
- SONGZIO Official Instagram (@songzio_official) — 25 Autumn Winter Campaign featuring Seonghwa (July 29, 2025) (opens in a new tab)
Photography, video, and audio remain the property of their respective rights holders.
Era Context
GOLDEN HOUR Era · 2024 – Present
The current chapter. Continued global touring, expanded solo visibility in fashion and media, and an evolving artistic voice — documented here as it unfolds.
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